TikTok influencer contest & giveaway videos in the U.S. & Canada 2022, by views
In 2022, TikTok influencer marketing videos of brands and companies that activated TikTok contest and giveaway campaigns with sponsored content and were sponsored by players from the food and drink industry reached 33.7 million views on the platform. The second strongest industries was fashion, having achieved 14.1 million views for the analyzed contest and giveaway videos.