The largest share of ads reselling sportswear and sports shoes on Russian social media, blogs, and forums featured Adidas products, at 30 percent between March 1 and June 14, 2022. The second most popular foreign recommerce brand in that category was Nike. The listed international brands suspended their operations in Russia in response to the invasion of Ukraine, which has led to an increase in popularity of social recommerce of their products.
Share of social recommerce ads for sportswear and sports shoes in Russia from March 1 to June 14, 2022, by foreign brand
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RBC.ru. (June 27, 2022). Share of social recommerce ads for sportswear and sports shoes in Russia from March 1 to June 14, 2022, by foreign brand [Graph]. In Statista. Retrieved May 12, 2024, from https://www.statista.com/statistics/1317009/leading-foreign-sports-brands-in-social-recommerce-russia/
RBC.ru. "Share of social recommerce ads for sportswear and sports shoes in Russia from March 1 to June 14, 2022, by foreign brand." Chart. June 27, 2022. Statista. Accessed May 12, 2024. https://www.statista.com/statistics/1317009/leading-foreign-sports-brands-in-social-recommerce-russia/
RBC.ru. (2022). Share of social recommerce ads for sportswear and sports shoes in Russia from March 1 to June 14, 2022, by foreign brand. Statista. Statista Inc.. Accessed: May 12, 2024. https://www.statista.com/statistics/1317009/leading-foreign-sports-brands-in-social-recommerce-russia/
RBC.ru. "Share of Social Recommerce Ads for Sportswear and Sports Shoes in Russia from March 1 to June 14, 2022, by Foreign Brand." Statista, Statista Inc., 27 Jun 2022, https://www.statista.com/statistics/1317009/leading-foreign-sports-brands-in-social-recommerce-russia/
RBC.ru, Share of social recommerce ads for sportswear and sports shoes in Russia from March 1 to June 14, 2022, by foreign brand Statista, https://www.statista.com/statistics/1317009/leading-foreign-sports-brands-in-social-recommerce-russia/ (last visited May 12, 2024)
Share of social recommerce ads for sportswear and sports shoes in Russia from March 1 to June 14, 2022, by foreign brand [Graph], RBC.ru, June 27, 2022. [Online]. Available: https://www.statista.com/statistics/1317009/leading-foreign-sports-brands-in-social-recommerce-russia/