Share of online fashion purchases on Asos in France 2021, by brand
Between October 2020 and September 2021, Nike was the most popular fashion brand on the French site of Asos. As a multi-brand platform, Asos appeared highly fragmented regarding brand presence. However, ten brands accounted for roughly one-fourth of total apparel purchases on Asos France, with Nike having a 4.8 percent market share.