According to a survey conducted in 2021, 87 percent of consumers were open to using technology and hybrid models at live events. Of those who were music fans, 53 percent were interested in using hybrid technology at live events. Hybrid events are live events that combine both in-person and digital audiences, so the event has attendees in a physical location while being simultaneously live streamed to an audience online.
Share of consumers and music fans open to using technology and hybrid models at live events in 2021
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YouGov. (June 8, 2021). Share of consumers and music fans open to using technology and hybrid models at live events in 2021 [Graph]. In Statista. Retrieved June 02, 2024, from https://www.statista.com/statistics/1300356/hybrid-concert-and-event-interest/
YouGov. "Share of consumers and music fans open to using technology and hybrid models at live events in 2021." Chart. June 8, 2021. Statista. Accessed June 02, 2024. https://www.statista.com/statistics/1300356/hybrid-concert-and-event-interest/
YouGov. (2021). Share of consumers and music fans open to using technology and hybrid models at live events in 2021. Statista. Statista Inc.. Accessed: June 02, 2024. https://www.statista.com/statistics/1300356/hybrid-concert-and-event-interest/
YouGov. "Share of Consumers and Music Fans Open to Using Technology and Hybrid Models at Live Events in 2021." Statista, Statista Inc., 8 Jun 2021, https://www.statista.com/statistics/1300356/hybrid-concert-and-event-interest/
YouGov, Share of consumers and music fans open to using technology and hybrid models at live events in 2021 Statista, https://www.statista.com/statistics/1300356/hybrid-concert-and-event-interest/ (last visited June 02, 2024)
Share of consumers and music fans open to using technology and hybrid models at live events in 2021 [Graph], YouGov, June 8, 2021. [Online]. Available: https://www.statista.com/statistics/1300356/hybrid-concert-and-event-interest/