Paying attention to cinema ads Great Britain 2022

In January 2022, adults in Great Britain were asked if they were likely to pay attention to cinema advertising. According to 26 percent of respondents, they were fairly likely to pay attention to advertising at a cinema, while the opposite was true for 21 percent of survey participants.

Share of adults likely to pay attention to cinema advertising in Great Britain as of January 2022

Characteristic	Share of respondents
Very likely	10%
Fairly likely	26%
Not very likely	21%
Not likely at all	21%
Not applicable - I don't consume this form of media	19%
Don't know	4%

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Release date

February 2022

More information

Region

United Kingdom (Great Britain)

Survey time period

January 13, 2022

Number of respondents

2,020 respondents

Age group

18 years and older

Supplementary notes

*The source gives the sample number between 1,890 and 2,020.
Question: "Please say how likely you are to actively pay attention to an advert in any of these contexts (instead of changing the channel, skipping, leaving the room etc.) At a cinema?"
The source did not provide the date of publication, the date used is the date when data was accessed.

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