Online purchase channels for health & pharma products in Italy 2022

Published by Daniela Coppola, Apr 11, 2024
According to a survey conducted in Italy in 2022, almost half of online purchases of healthcare products and pharmaceuticals took place on generalist retailer e-commerce platforms. In turn, online pharmacies accounted for just under 40 percent of such purchases.

Share of online purchases of health and pharmaceutical products in Italy in 2022, by channel

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Release date

December 2022

Region

Italy

Survey time period

September 26 to October 1, 2022

Number of respondents

1,968 respondents

Age group

18 years and older

Special properties

purchase volume based on e-buyers answers

Method of interview

Online survey

Supplementary notes

The categories considered include self-medication (OTC drugs, SOP, Supplements and Medical Devices), dermatological products, medication products, food and dietary products, homeopathic products, electromedical instruments and accessories for diagnostics and orthopedics,as well as contact lenses, eyeglasses and other optical products.
The sample is representative of the national population.

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