Shift in intention to buy apparel online in France 2021, by age group
When asked about the change in their online apparel shopping behavior due to the COVID-19 outbreak, 15 percent of French respondents between the ages of 16 and 24 said they had started to shop more online and stated that this change would be permanent. Commonly known as Gen Z, young consumers in this age range showed the most intention to maintain this shopping habit in the future, versus only seven percent of boomers.