Leading fashion websites in Sweden 2022, by share of voice
The multinational fashion retailer Zalando was the most popular brand in the Swedish fashion market with over 13 percent of the online share of voice. Stadium.se followed in the list with only 3.29 shares of voice. Out of the leading fashion websites analyzed, three brands specialized in sportswear: Stadium, Intersport, and XXL. Their share of voice amounted to 3.29, 1.05, and 0.83 percent, respectively.