advertising spending on televisions in Thailand was forecast to decrease in 2020.
In a survey on over-the-top (OTT) streaming in Thailand in 2022, 46 percent of respondents stated that they watched free-to-air television at least once a week. At the same time, 33 percent of respondents watched video content on free streaming services. OTT media services have gained popularity among Thai consumers, resulting in lower TV viewership in the country. The Share of people who watched OTT (over-the-top) streaming platforms at least once a week in Thailand in 2022, by platform
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Magnite. (January 17, 2022). Share of people who watched OTT (over-the-top) streaming platforms at least once a week in Thailand in 2022, by platform [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1255767/thailand-leading-platforms-for-regular-media-consumption/
Magnite. "Share of people who watched OTT (over-the-top) streaming platforms at least once a week in Thailand in 2022, by platform." Chart. January 17, 2022. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1255767/thailand-leading-platforms-for-regular-media-consumption/
Magnite. (2022). Share of people who watched OTT (over-the-top) streaming platforms at least once a week in Thailand in 2022, by platform. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1255767/thailand-leading-platforms-for-regular-media-consumption/
Magnite. "Share of People Who Watched Ott (Over-the-top) Streaming Platforms at Least Once a Week in Thailand in 2022, by Platform." Statista, Statista Inc., 17 Jan 2022, https://www.statista.com/statistics/1255767/thailand-leading-platforms-for-regular-media-consumption/
Magnite, Share of people who watched OTT (over-the-top) streaming platforms at least once a week in Thailand in 2022, by platform Statista, https://www.statista.com/statistics/1255767/thailand-leading-platforms-for-regular-media-consumption/ (last visited May 11, 2024)
Share of people who watched OTT (over-the-top) streaming platforms at least once a week in Thailand in 2022, by platform [Graph], Magnite, January 17, 2022. [Online]. Available: https://www.statista.com/statistics/1255767/thailand-leading-platforms-for-regular-media-consumption/