Consumers' browsing preferences for retail items in US Q2 2021, by gender
A survey conducted in May 2021 among consumers in the United States revealed that the most popular way of browsing for retail items was in person browsing, with 56 percent of female shoppers and 47 percent of male shoppers preferring this option. Browsing for retail items on a brand's website using a computer/laptop was the second most preferred method, which was slightly more popular among male consumers compared to female consumers.