The internet had the highest reach among other advertising channels in Russia, as 92 percent of the population aged 12 to 64 years living in large cities noticed online ads in 2021. Radio advertising had the lowest reach, measured at one half of Russians.
Share of population that noticed advertisements in Russia in 2021, by channel
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Mediascope. (June 4, 2021). Share of population that noticed advertisements in Russia in 2021, by channel [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1242904/advertising-reach-by-channel-russia/
Mediascope. "Share of population that noticed advertisements in Russia in 2021, by channel." Chart. June 4, 2021. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1242904/advertising-reach-by-channel-russia/
Mediascope. (2021). Share of population that noticed advertisements in Russia in 2021, by channel. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1242904/advertising-reach-by-channel-russia/
Mediascope. "Share of Population That Noticed Advertisements in Russia in 2021, by Channel." Statista, Statista Inc., 4 Jun 2021, https://www.statista.com/statistics/1242904/advertising-reach-by-channel-russia/
Mediascope, Share of population that noticed advertisements in Russia in 2021, by channel Statista, https://www.statista.com/statistics/1242904/advertising-reach-by-channel-russia/ (last visited May 13, 2024)
Share of population that noticed advertisements in Russia in 2021, by channel [Graph], Mediascope, June 4, 2021. [Online]. Available: https://www.statista.com/statistics/1242904/advertising-reach-by-channel-russia/