In-stream video ads were the most popular among FMCG brands advertising on social media in Russia and the CIS using the targeting service myTarget by Mail.ru Group. That format accounted for approximately two thirds of the total online video ad spend in the fourth quarter of 2020. To compare, the out-stream ad expenditure share reached 30 percent.
Distribution of video advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format
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My.com. (May 25, 2021). Distribution of video advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format [Graph]. In Statista. Retrieved May 04, 2024, from https://www.statista.com/statistics/1241722/fmcg-video-advertising-share-by-format-russia-cis/
My.com. "Distribution of video advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format." Chart. May 25, 2021. Statista. Accessed May 04, 2024. https://www.statista.com/statistics/1241722/fmcg-video-advertising-share-by-format-russia-cis/
My.com. (2021). Distribution of video advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format. Statista. Statista Inc.. Accessed: May 04, 2024. https://www.statista.com/statistics/1241722/fmcg-video-advertising-share-by-format-russia-cis/
My.com. "Distribution of Video Advertising Spending in The Fmcg Industry on Mytarget in Russia and The Cis in 4th Quarter 2020, by Format." Statista, Statista Inc., 25 May 2021, https://www.statista.com/statistics/1241722/fmcg-video-advertising-share-by-format-russia-cis/
My.com, Distribution of video advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format Statista, https://www.statista.com/statistics/1241722/fmcg-video-advertising-share-by-format-russia-cis/ (last visited May 04, 2024)
Distribution of video advertising spending in the FMCG industry on myTarget in Russia and the CIS in 4th quarter 2020, by format [Graph], My.com, May 25, 2021. [Online]. Available: https://www.statista.com/statistics/1241722/fmcg-video-advertising-share-by-format-russia-cis/