Monthly CPI of casual gaming apps worldwide 2022-2023
Between February 2022 to January 2023, casual gaming app cost per install (CPI) increased at the beginning of the year before dropping in summer and stabilizing throughout the rest of the measured period. The lowest CPI for the genre was in June 2022 at 0.81 U.S. dollars. The release of Apple's ATT has significantly impacted the genre.