A survey conducted on online shopping in 2020 in Indonesia found that 40 percent of respondents tried or switched to new personal care brands after the large scale social restrictions, or PSBB, was imposed in the country. This was followed by 39 percent of respondents who tried and switched to new food product brands. Brand loyalty among consumers have taken a hit due to COVID-19, as they are more economical and cook more from home, resulting in their curiosity in trying out or switching to other brands.
Share of consumers who tried and switched to other brands after the large scale social restrictions or PSBB in Indonesia as of August 2020, by category
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Snapcart. (September 18, 2020). Share of consumers who tried and switched to other brands after the large scale social restrictions or PSBB in Indonesia as of August 2020, by category [Graph]. In Statista. Retrieved May 13, 2024, from https://www.statista.com/statistics/1226132/indonesia-brand-switching-and-trying-by-category/
Snapcart. "Share of consumers who tried and switched to other brands after the large scale social restrictions or PSBB in Indonesia as of August 2020, by category." Chart. September 18, 2020. Statista. Accessed May 13, 2024. https://www.statista.com/statistics/1226132/indonesia-brand-switching-and-trying-by-category/
Snapcart. (2020). Share of consumers who tried and switched to other brands after the large scale social restrictions or PSBB in Indonesia as of August 2020, by category. Statista. Statista Inc.. Accessed: May 13, 2024. https://www.statista.com/statistics/1226132/indonesia-brand-switching-and-trying-by-category/
Snapcart. "Share of Consumers Who Tried and Switched to Other Brands after The Large Scale Social Restrictions or Psbb in Indonesia as of August 2020, by Category." Statista, Statista Inc., 18 Sep 2020, https://www.statista.com/statistics/1226132/indonesia-brand-switching-and-trying-by-category/
Snapcart, Share of consumers who tried and switched to other brands after the large scale social restrictions or PSBB in Indonesia as of August 2020, by category Statista, https://www.statista.com/statistics/1226132/indonesia-brand-switching-and-trying-by-category/ (last visited May 13, 2024)
Share of consumers who tried and switched to other brands after the large scale social restrictions or PSBB in Indonesia as of August 2020, by category [Graph], Snapcart, September 18, 2020. [Online]. Available: https://www.statista.com/statistics/1226132/indonesia-brand-switching-and-trying-by-category/