Music fans’ attitude towards livestreaming concerts worldwide 2020
Livestreaming of concerts and other events were an alternative to in-person events during the coronavirus (COVID-19) pandemic. As of August 2020, 73 percent of music fans surveyed said they had watched a livestream, with 60 percent saying they would continue watching live streams even after in-person events returned. The majority of fans were also willing to support their favorite artist by paying for streams, giving tips, or buying merch.