Rakuten Insight in South Korea in 2023, around 50.3 percent of female and 40.9 percent of male respondents stated that they had purchased an item or product because it was endorsed by the influencer. More than half of the respondents with this experience reported that they were convinced by the promotion from the influencer.
According to a survey conducted by Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023, by gender
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Type of purchased influencer-endorsed products Thailand 2023
- Premium Statistic Willingness to buy a collaboration product with an influencer Thailand 2023
- Premium Statistic Share of people who purchased a product due to influencer endorsement Vietnam 2023
- Premium Statistic Acceptable price ranges for an influencer collaboration product Thailand 2023
- Premium Statistic Share of people who followed social media influencers Vietnam 2023
- Premium Statistic Products bought based on influencers' endorsement Philippines 2023
- Premium Statistic Type of influencers whose endorsed products were purchased by people in Vietnam 2023
- Premium Statistic Products bought based on influencers' endorsement Philippines 2023, by age
- Premium Statistic Products purchased by consumers based on influencer endorsement in Vietnam 2023
- Premium Statistic Willingness to buy collaboration products between influencers and brands Vietnam 2023
About the region
10
- Premium Statistic Social media use frequency among teens South Korea 2020
- Premium Statistic Social media use among teens South Korea 2020, by device
- Premium Statistic Popular social media among 45-54 years in South Korea 2018
- Premium Statistic Smartphone functions South Koreans use the most 2014-2017
- Premium Statistic Facebook: online reach in South Korea 2019-2028
- Premium Statistic YouTube usage for news South Korea 2023, by gender
- Premium Statistic Willingness to pay for digital news South Korea 2023, by age group
- Premium Statistic Facebook usage for news South Korea 2023, by age group
- Premium Statistic YouTube usage for news South Korea 2023, by age
- Premium Statistic Most common social media activities in South Korea 2023
Other regions
10
- Premium Statistic Products bought based on influencer endorsement Indonesia 2023
- Premium Statistic Share of people who followed social media influencers Thailand 2023
- Premium Statistic Share of people who follow social media influencers Japan 2023
- Premium Statistic Leading influencer on Instagram in UAE by engagement rate 2019
- Premium Statistic Major Instagram influencers in the UAE by authentic engagement 2019
- Premium Statistic Leading Instagram influencers in Australia by engagement rate 2019
- Premium Statistic Leading Instagram profiles in India 2023, by followers
- Premium Statistic Engagement rate among U.S. influencers on Instagram 2021-2022, by profile size
- Premium Statistic Share of Instagram influencers worldwide 2023, by category
- Premium Statistic Leading beer brands on Facebook in Italy Q4 2019, by number of interactions
Related statistics
10
- Premium Statistic X (Twitter) frequent user penetration in South Korea 2013-2023
- Premium Statistic Facebook frequent user penetration in South Korea 2013-2023
- Premium Statistic Naver Band frequent user penetration in South Korea 2014-2023
- Premium Statistic Most frequently used social media in South Korea 2023
- Premium Statistic Kakao Story frequent user penetration South Korea 2012-2023
- Premium Statistic Instagram frequent user penetration in South Korea 2014-2022
- Premium Statistic Twitter usage for news South Korea 2023, by age
- Premium Statistic Twitter usage for news South Korea 2021, by gender
- Premium Statistic Trust in news on social media South Korea 2021, by age
- Premium Statistic Paying for digital news South Korea 2021, by gender
Further Content: You might find this interesting as well
Statistics
Rakuten Insight. (June 12, 2023). Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023, by gender [Graph]. In Statista. Retrieved May 15, 2024, from https://www.statista.com/statistics/1201211/south-korea-influencers-impact-on-purchasing-by-gender/
Rakuten Insight. "Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023, by gender." Chart. June 12, 2023. Statista. Accessed May 15, 2024. https://www.statista.com/statistics/1201211/south-korea-influencers-impact-on-purchasing-by-gender/
Rakuten Insight. (2023). Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023, by gender. Statista. Statista Inc.. Accessed: May 15, 2024. https://www.statista.com/statistics/1201211/south-korea-influencers-impact-on-purchasing-by-gender/
Rakuten Insight. "Share of People Who Have Purchased a Product Endorsed by An Influencer in South Korea as of May 2023, by Gender." Statista, Statista Inc., 12 Jun 2023, https://www.statista.com/statistics/1201211/south-korea-influencers-impact-on-purchasing-by-gender/
Rakuten Insight, Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023, by gender Statista, https://www.statista.com/statistics/1201211/south-korea-influencers-impact-on-purchasing-by-gender/ (last visited May 15, 2024)
Share of people who have purchased a product endorsed by an influencer in South Korea as of May 2023, by gender [Graph], Rakuten Insight, June 12, 2023. [Online]. Available: https://www.statista.com/statistics/1201211/south-korea-influencers-impact-on-purchasing-by-gender/