Average annual online spending in Taiwan 2018-2020

Published by
Xin Ou,
Feb 27, 2024
According to a survey conducted in August 2020 on internet user behavior in Taiwan, respondents spent on average 3,217 New Taiwan dollars shopping online that year. The annual online expenditure has been growing in the past few years.

Average annual expenditure on online shopping in Taiwan from 2018 to 2020 (in New Taiwan dollars)

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Release date

December 2020

Region

Taiwan

Survey time period

August 3 to 16, 2020

Number of respondents

1,103 respondents

Age group

12 years and older

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

The survey collected different information through landline survey, mobile survey, Internet survey, and in depth interviews.

One New Taiwan dollar equals about 0.036 U.S. dollars and 0.029 euros (as of January 2021).

Survey was conducted among 1,500 respondents in 2018 and 1,177 respondents in 2019.

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