Mobile commerce use frequency in Italy 2019-2020, by macro-region
A survey set out to investigate mobile commerce use frequency of Italian individuals between 2019 and 2020, looking for differences among macro-regions of provenience. Respondents from the South seemed to be the most fond of mobile commerce. Almost one out of two Southern respondents, in fact, reported to have made purchases via mobile commerce platforms more than once a month between October 2019 and September 2020.