Motives for French food e-shoppers to use more home delivery services 2019
As the market share for online grocery shopping appears to be growing, French marketers in 2019 have wondered which incentives could push shoppers to use home delivery services on a more frequent basis. Thus, the first group of French people already using the service responded that the lowering of delivery costs could encourage them to use it more (57 percent) as well as more interesting promotions (47 percent). For non-users potentially interested in home delivery, the answers were along the same lines as the other group, with 64 percent wanting lower delivery costs and more interesting promotions (50 percent).