In 2019, 60 percent of consumers in United States stated that their purchases were influenced by the brand's stand on societal issues. That figure was 47 percent in 2017.
Share of consumers buying products based on a brand's stand on societal issues in the United States from 2017 to 2019
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Statistics
Edelman. (June 7, 2020). Share of consumers buying products based on a brand's stand on societal issues in the United States from 2017 to 2019 [Graph]. In Statista. Retrieved May 11, 2024, from https://www.statista.com/statistics/1150561/share-of-consumers-buying-products-based-on-brands-social-stand-us/
Edelman. "Share of consumers buying products based on a brand's stand on societal issues in the United States from 2017 to 2019." Chart. June 7, 2020. Statista. Accessed May 11, 2024. https://www.statista.com/statistics/1150561/share-of-consumers-buying-products-based-on-brands-social-stand-us/
Edelman. (2020). Share of consumers buying products based on a brand's stand on societal issues in the United States from 2017 to 2019. Statista. Statista Inc.. Accessed: May 11, 2024. https://www.statista.com/statistics/1150561/share-of-consumers-buying-products-based-on-brands-social-stand-us/
Edelman. "Share of Consumers Buying Products Based on a Brand's Stand on Societal Issues in The United States from 2017 to 2019." Statista, Statista Inc., 7 Jun 2020, https://www.statista.com/statistics/1150561/share-of-consumers-buying-products-based-on-brands-social-stand-us/
Edelman, Share of consumers buying products based on a brand's stand on societal issues in the United States from 2017 to 2019 Statista, https://www.statista.com/statistics/1150561/share-of-consumers-buying-products-based-on-brands-social-stand-us/ (last visited May 11, 2024)
Share of consumers buying products based on a brand's stand on societal issues in the United States from 2017 to 2019 [Graph], Edelman, June 7, 2020. [Online]. Available: https://www.statista.com/statistics/1150561/share-of-consumers-buying-products-based-on-brands-social-stand-us/