Reasons for choosing plant-based alternatives South Korea 2024, by age group
Rakuten Insight in February 2024, a large share of respondents in all age groups stated that they choose plant-based alternatives because they think that the products are healthier. Especially respondents aged 55 years or older answered to think this way, with around 60 percent or respondents in that age group. This question was asked among consumers who stated that they have tried plant-based alternatives.
According to a survey conducted by