Attitudes of consumers towards private label products U.S. 2020

As of 2020, 89 percent of U.S. consumers stated that they trusted private brands just as much or more than national brands. Store brands' products had currently a better value than before according to 82 percent of respondents.

Attitudes of consumers towards private label products compared to national brands in the United States as of 2020

Characteristic	Share of respondents
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Release date

September 2020

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Region

United States

Survey time period

2020

Number of respondents

2,000 respondents

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