Forecast EV/EBITDA ratio in the online travel market 2024, by segment
According to a December 2023 study, SaaS companies operating in the hospitality industry reported the highest forecast enterprise value to EBITDA (EV/EBITDA) ratio in the online travel market worldwide in 2024. As estimated, businesses in that segment recorded an EV/EBITDA multiple of 47.2x. This figure was over three times higher than that of the core lodging segment, which had the second-highest EV/EBITDA multiple for 2024.