Private label: dollar share, by price tier U.S. 2019 l Statistic

Sales of premium private label brands in the United States have grown since 2016. In 2019, the sales share of every private label tier above discount grew.

Private label dollar share in the United States in 2016 and 2019, by price tier*

Characteristic	2016	2019
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Release date

August 2019

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Region

United States

Survey time period

52 weeks ended May 25, 2019

Supplementary notes

*52 weeks ended May 25, 2019 vs 3 years ago.

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