McKinsey believed that strengthening bonds with existing customers through loyalty programs was the second most important growth driver in the Russian luxury segment. For such purposes, non-financial incentives seemed to be the most valued, with nearly 60 percent of respondents supporting such consumer-loyalty consolidation technique.
Over one half of industry experts surveyed by What actions focused on inspiring loyalty do you plan to take?*
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Estimated Chinese luxury expenditure 2018-2025, by type
- Premium Statistic Estimated Chinese luxury expenditure share 2018-2025, by type
- Premium Statistic Chinese consumer expenditure share in the global luxury market 2019-2022
- Premium Statistic Loyalty to luxury goods brands among Chinese consumers 2019
- Premium Statistic Chinese millennials' funding sources for luxury fashion shopping 2017
- Premium Statistic Brazil: luxury brands sector growth rate 2016-2018
- Premium Statistic Brazil: luxury market size 2015-2017, by category
- Premium Statistic Areas of luxury consumption in the U.S. 2018
- Premium Statistic Brands of luxury personal consumer goods bought new or used in the U.S. 2018
- Premium Statistic Involvement of others in luxury item purchase decisions in the U.S. 2018
About the region
10
- Premium Statistic Luxury goods and services prices in Moscow in 2019, by type
- Premium Statistic Price comparison of luxury products in Moscow to other megapolises 2019
- Premium Statistic Value of the luxury fashion market in Russia 2014-2017
- Premium Statistic Spending strategies luxury consumers are disposed to adopt in Russia 2018
- Premium Statistic Expert opinion on key growth drivers of Russian luxury market 2018
- Premium Statistic Luxury fashion revenue in Russia 2020-2022, by brand
- Premium Statistic Loyalty rate of retail banks in Russia 2016-2020
- Premium Statistic Loyalty rate of retail banks in Russia in 2020, by service type
- Premium Statistic Social media sources to obtain information on luxury Russia 2018, by age
- Basic Statistic Top-10 Instagram accounts with most luxury subscribers Russia 2018, by age and gender
Other regions
10
- Premium Statistic Familiarity with luxury accessory/fashion brands in the U.S. 2018
- Premium Statistic Online activity for luxury products after Covid-19 outbreak in France in March 2020
- Premium Statistic Most popular luxury brands in Great Britain 2022
- Premium Statistic Sales growth of global luxury goods in 2022, by country
- Premium Statistic Social media sites with luxury brand profiles in Poland 2019
- Premium Statistic Reasons for purchasing luxury goods among Chinese consumers 2019
- Premium Statistic Important attributes for luxury goods purchase India 2019
- Premium Statistic Brazil: luxury goods sales value 2017-2022
- Premium Statistic Argentina: luxury goods sales value 2017-2022
- Premium Statistic Millennials: attributes attracting consumers to luxury brands in the UK 2017
Related statistics
9
- Premium Statistic Decisive factors while choosing luxury brands in Russia 2018, by age
- Premium Statistic Influencing attributes of luxury purchasing Russia 2018, by age group
- Basic Statistic Generation X posts in social media referencing luxury Russia 2018, by topic
- Premium Statistic Factors influencing luxury purchases in Russia 2018, by shopper location
- Basic Statistic Millennials' posts in social media referencing luxury Russia 2018, by topic
- Premium Statistic Key factors for decisions on luxury purchases in Russia 2018
- Premium Statistic Sales growth of major apparel & footwear online shops Russia 2022
- Premium Statistic Preference for leather and fur goods in Russia 2021, by age
- Premium Statistic Most chosen health & beauty brands in the Russia 2017-2020, by consumer reach points
Further related statistics
6
- Market share of the Coke Classic brand in the U.S. 2008-2022
- Market share of the Diet Coke brand in the U.S. 2008-2022
- Market share of the Dr Pepper brand in the U.S. 2008-2022
- Market share of the Sprite brand in the U.S. 2008-2022
- Market share of the Diet Dr Pepper brand in the U.S. 2008-2022
- Loyalty program ownership in U.S. restaurants as of November 2013, by restaurant type
Further Content: You might find this interesting as well
Statistics
- Market share of the Coke Classic brand in the U.S. 2008-2022
- Market share of the Diet Coke brand in the U.S. 2008-2022
- Market share of the Dr Pepper brand in the U.S. 2008-2022
- Market share of the Sprite brand in the U.S. 2008-2022
- Market share of the Diet Dr Pepper brand in the U.S. 2008-2022
- Loyalty program ownership in U.S. restaurants as of November 2013, by restaurant type
McKinsey & Company, & Double Data, & Farfetch. (June 30, 2018). What actions focused on inspiring loyalty do you plan to take?* [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/
McKinsey & Company, und Double Data, und Farfetch. "What actions focused on inspiring loyalty do you plan to take?*." Chart. June 30, 2018. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/
McKinsey & Company, Double Data, Farfetch. (2018). What actions focused on inspiring loyalty do you plan to take?*. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/
McKinsey & Company, and Double Data, and Farfetch. "What Actions Focused on Inspiring Loyalty Do You Plan to Take?*." Statista, Statista Inc., 30 Jun 2018, https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/
McKinsey & Company & Double Data & Farfetch, What actions focused on inspiring loyalty do you plan to take?* Statista, https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/ (last visited April 19, 2024)
What actions focused on inspiring loyalty do you plan to take?* [Graph], McKinsey & Company, & Double Data, & Farfetch, June 30, 2018. [Online]. Available: https://www.statista.com/statistics/1032144/key-drivers-of-loyalty-in-luxury-market-russia/