Popular imported beer brands among Millennials and Gen Z South Korea 2019
According to a survey in South Korea in 2019, Heineken was the most popular imported beer brand among Millennials and Generation Zs (aged 19 to 34) in South Korea with 35.6 brand power index (BPI) points in 2019. Heineken was followed by Hoegaarden with around 33 points, and Tsingtao with around 31 points. Asahi ahd the highest brand familiarity points, but scored low in brand loyalty and image. Meanwhile, Hoegaarden, Kronenebourg 1664 Blanc, and Kozel scored relatively highly among female respondents.