Typical formats are e.g. skyscrapers, wallpapers, interstitials or pop-ups which usually link to a landing page of the advertiser. In addition to these static banners, so-called rich media banners allow playing sounds, animations or videos.
Videos which are displayed instead of a static banner outside of a certain video player are also considered rich media.
Banners that seamlessly match the form and function of the environment (e.g. news websites, video platforms) in which they appear (so called Native Advertising) are also included within Banner Advertising.
Overlay advertisements and pre-roll, mid-roll or post-roll video ads within web- or app-based video players are no banners but are categorized as Video Advertising.
All figures refer to gross values.
- Banners on websites or in apps
- Rich media ads on websites or in apps
- Videos on websites or in apps which are displayed instead of banners
- Native Advertising
- Overlays within web- or app-based video players
- Pre-roll, mid-roll, post-roll video ads within web- or app-based video players
Digital Advertising Report 2019 - Banner Advertising
Statista Digital Market Outlook - Segment ReportDownload
Ad Spending Spending Development
in the Banner Advertising market in million US$ in percent
- Ad Spending
- Spending Development
Average Ad Spending per Internet User
in the Banner Advertising market in US$
With growing smartphone penetration as well as ever-improving mobile connection speed and device processing power, consumer screen time is drastically shifting towards mobile devices. Mobile advertising has long become attractive for business customers, and competition and willingness to pay for exposure are increasing. In the meantime, Banner Advertising on desktop devices is quickly losing its relevance. Furthermore, persistent trends like programmatic and native advertising will lead to even more precise user targeting, making ads more personalized and less intrusive. As a result, ads get more attractive, simultaneously fighting ad blockers that are used by a growing number of users.
in the Banner Advertising market in million US$
The Digital Advertising market builds on top-down modeling based on the location’s economic power as measured by its Gross Domestic Product (GDP). Furthermore, we rely on market data from independent databases and third-party sources, the analysis of various key market and macroeconomic indicators, historical developments, current trends, and the reported performance indicators of the key market players. The Banner Advertising segment is divided into the categories Desktop and Mobile. The Digital Advertising market only covers ad spending by businesses (B2B).
Here you can find more studies and statistics about "Banner Advertising".