Statistics and Market Data on Accommodation
On this page you can find statistics, facts, market data and other information about the accommodation industry including hotels, apartment rentals, extended stay accommodation, bed & breakfast and more.
Hotels make up a fundamental part of the accommodation industry. This segment can be divided into two broad categories – independent / unaffiliated hotels and hotels that are part of a chain. In the United States, hotels owned or affiliated with a hotel chain make up about two thirds of the market. Amongst the major hotel companies worldwide are the International Hotels Group, Marriott International, Hilton Worldwide, Accor, Starwood Hotels & Resorts and others.
Chain hotels are often broken down into six segments – luxury, upper upscale, upscale, upper midscale, midscale and economy – to classify branded hotels. In the United States the upper midscale segment is the largest.
The most important metrics, or benchmark figures, within the hotel industry are the average daily rate, the occupancy rate, and the revenue per available room.
The occupancy rate denotes the percentage of hotel rooms that are rented out at a given time of all the hotel rooms that are available. The average daily rate (ADR) shows the average rate at which hotel rooms were paid. It is calculated by dividing total rooms revenue by the number of rooms that were occupied. Revenue per available room (Revpar) is a measure of utilization in the hotel industry and can be calculated by multiplying the average daily rate of a property (market) by its occupancy rate.