Average revenue per unit (ARPU) in the digital video advertising segment of the advertising market United Kingdom 2019-2029

The average ad spending per internet user in the 'Digital video ads' segment of the advertising market in the United Kingdom was forecast to continuously increase between 2024 and 2029 by in total 12.2 U.S. dollars (+7.83 percent). After the tenth consecutive increasing year, the indicator is estimated to reach 168.01 U.S. dollars and therefore a new peak in 2029. Notably, the average ad spending per internet user of the 'Digital video ads' segment of the advertising market was continuously increasing over the past years.

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Average revenue per unit (ARPU) in the digital video advertising segment of the advertising market United Kingdom from 2019 to 2029

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Supplementary notes

Data provided by Statista Market Insights are estimates.Definition:
Digital Video Advertising includes all ad formats within webpage-based videos, app-based video players, social media, or streaming apps on computer screens, smartphones, tablets, and other internet-connected devices. Videos that seamlessly match the form and function of the environment (e.g., news websites, video platforms) in which they appear (so-called native advertising) are also included in Digital Video Advertising.

Additional information:
Digital Video Advertising comprises advertising spending, connected-TV advertising spending, users, average revenue per user, and user demographic. The market only displays B2B spending. Figures are based on Digital Video Advertising spending and exclude agency commissions, rebates, production costs, and taxes. Key players in Digital Video Advertising include Comcast Corp., The Walt Disney Company, YouTube, TikTok, and Facebook. For more information on the data displayed, use the info button right next to the boxes.

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