L'Oréal brand profile in the UK 2022
When it comes to cosmetics and make-up users, brand awareness of L'Oréal is at 95% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is L'Oréal in the UK?
In total, 38% of UK cosmetics and make-up users say they like L'Oréal. However, in actuality, among the 95% of UK respondents who know L'Oréal, 40% of people like the brand.
What is the usage share of L'Oréal in the UK?
All in all, 34% of cosmetics and make-up users in the UK use L'Oréal. That means, of the 95% who know the brand, 36% use them.
How loyal are the users of L'Oréal?
Around 28% of cosmetics and make-up users in the UK say they are likely to use L'Oréal again. Set in relation to the 34% usage share of the brand, this means that 82% of their users show loyalty to the brand.
What's the buzz around L'Oréal in the UK?
In September 2022, about 29% of UK cosmetics and make-up users had heard about L'Oréal in the media, on social media, or in advertising over the past three months. Of the 95% who know the brand, that's 31%, meaning at the time of the survey there's some buzz around L'Oréal in the UK.
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