Morrisons brand profile in the UK 2023
When it comes to grocery store customers, brand awareness of Morrisons is at 94% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Morrisons in the UK?
In total, 36% of UK grocery store customers say they like Morrisons.
What is the usage share of Morrisons in the UK?
All in all, 38% of grocery store customers in the UK use Morrisons.
How loyal are the customers of Morrisons?
Around 31% of grocery store customers in the UK say they are likely to use Morrisons again. Set in relation to the 38% usage share of the brand, this means that 82% of their customers show loyalty to the brand.
What's the buzz around Morrisons in the UK?
In September 2023, about 20% of UK grocery store customers had heard about Morrisons in the media, on social media, or in advertising over the past three months, meaning at the time of the survey there was little buzz around Morrisons in the UK.