Backcountry brand profile in the United States 2023
How high is the brand awareness of Backcountry in the United States?
When it comes to sports and outdoor online shop users, brand awareness of Backcountry is at 35 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Backcountry in the United States?
In total, 11 percent of U.S. sports and outdoor online shop users say they like Backcountry. However, in actuality, among the 35 percent of U.S. respondents who know Backcountry, 31 percent of people like the brand.
What is the usage share of Backcountry in the United States?
All in all, 8 percent of sports and outdoor online shop users in the United States use Backcountry. That means, of the 35 percent who know the brand, 23 percent use them.
How loyal are the customers of Backcountry?
Around 6 percent of sports and outdoor online shop users in the United States say they are likely to use Backcountry again. Set in relation to the 8 percent usage share of the brand, this means that 75 percent of their customers show loyalty to the brand.
What's the buzz around Backcountry in the United States?
In August and September 2023, about 10 percent of U.S. sports and outdoor online shop users had heard about Backcountry in the media, on social media, or in advertising over the past three months. Of the 35 percent who know the brand, that's 29 percent, meaning at the time of the survey there's some buzz around Backcountry in the United States.
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