Flink brand profile in Germany 2022
When it comes to online grocery delivery users, brand awareness of Flink is at 42% in Germany. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Flink in Germany?
In total, 13% of German online grocery delivery users say they like Flink. However, in actuality, among the 42% of German respondents who know Flink, 31% of people like the brand.
What is the usage share of Flink in Germany?
All in all, 11% of online grocery delivery users in Germany use Flink. That means, of the 42% who know the brand, 26% use them.
How loyal are the customers of Flink?
Around 8% of online grocery delivery users in Germany say they are likely to use Flink again. Set in relation to the 11% usage share of the brand, this means that 73% of their customers show loyalty to the brand.
What's the buzz around Flink in Germany?
In May 2022, about 14% of German online grocery delivery users had heard about Flink in the media, on social media, or in advertising over the past three months. Of the 42% who know the brand, that's 33%, meaning at the time of the survey there's some buzz around Flink in Germany.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.