Gen Z makes up almost 21 percent of the US population and is now part of the coffee industry's core customer base. But does this generation even drink coffee anymore? The answer is yes, but compared to previous generations, the share of coffee drinkers is lowest among those young adults and amounted to 68 percent in 2022.
Gen Z coffee consumption in the U.S. - statistics & facts
Gen Z makes up almost 21 percent of the US population and is now part of the coffee industry's core customer base. But does this generation even drink coffee anymore? The answer is yes, but compared to previous generations, the share of coffee drinkers is lowest among those young adults and amounted to 68 percent in 2022.
Key insights
- Number of Gen Z in the United States
- 69.6m
Detailed statistics
U.S. population by generation 2022
- Share of Gen Z and Gen Alpha who don't drink coffee in the United States
- 28%
Detailed statistics
Coffee consumption in the United States 2022, by age group
- Daily coffee consumption (1-2 cups) of Gen Z in the United States
- 26%
Detailed statistics
Daily coffee consumption in the United States 2021, by generation
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