In recent years, the digital advertising share in Sweden increased, amounting to 58.4 percent as of 2018. Furthermore, the online share was forecast reaching over two thirds of the total ad spending in 2024.
Digital share of advertising spending in Sweden from 2012 to 2018, with a forecast until 2024
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GroupM. (December 2, 2019). Digital share of advertising spending in Sweden from 2012 to 2018, with a forecast until 2024 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/973326/digital-share-of-advertising-spending-in-sweden/
GroupM. "Digital share of advertising spending in Sweden from 2012 to 2018, with a forecast until 2024." Chart. December 2, 2019. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/973326/digital-share-of-advertising-spending-in-sweden/
GroupM. (2019). Digital share of advertising spending in Sweden from 2012 to 2018, with a forecast until 2024. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/973326/digital-share-of-advertising-spending-in-sweden/
GroupM. "Digital Share of Advertising Spending in Sweden from 2012 to 2018, with a Forecast until 2024." Statista, Statista Inc., 2 Dec 2019, https://www.statista.com/statistics/973326/digital-share-of-advertising-spending-in-sweden/
GroupM, Digital share of advertising spending in Sweden from 2012 to 2018, with a forecast until 2024 Statista, https://www.statista.com/statistics/973326/digital-share-of-advertising-spending-in-sweden/ (last visited June 10, 2024)
Digital share of advertising spending in Sweden from 2012 to 2018, with a forecast until 2024 [Graph], GroupM, December 2, 2019. [Online]. Available: https://www.statista.com/statistics/973326/digital-share-of-advertising-spending-in-sweden/