D. Tighe
Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Get in touch with us nowImpact of Kaepernick campaign on U.S. consumers' purchase decision of Nike products
The statistic shows the impact of Nike's Colin Kaepernick advertising campaign on consumers' intention to purchase Nike products in the United States in 2018, by vote history. After the Kaepernick campaign, 37 percent of respondents who voted for Donald Trump in the 2016 presidential election stated that they were absolutely certain, very likely, or at least 50-50 to buy products from Nike, whereas this figure stood at 68 percent, on September 3, 2018, prior to the launch of the campaign.
