Food and drink brands by engagement with Instagram influencer posts in the UK 2018

Published by
Stacy Jo Dixon,
Aug 25, 2023
This statistic shows the best performing brands in the food and drinks sector based on engagement rate with influencer posts on Instagram in the United Kingdom (UK) during the first half of 2018. McCain was the best performing brand in this sector with an engagement rate of 5.6 percent. Absolut ranked second with 5.1 percent followed by Cadbury with five percent.

Ranking of food and drink brands by engagement rate on Instagram influencer collaborations in the United Kingdom (UK) in the 1st half of 2018

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Release date

July 2018

Region

United Kingdom

Survey time period

January to June 2018

Number of respondents

4,600*

Supplementary notes

* Based on 700,000 influencer posts on Instagram from a representative sample of 4,600 accounts.

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