Indian television industry market size from FY 2017-FY 2022
A constant source of entertainment within Indian households was the television. The industry’s market size stood at approximately 592 billion U.S. dollars in the financial year 2017, reflected this popularity. The advancements in technology and the availability of services like Direct to Home (DTH) and PayTV resulted in dramatic increase in the number of subscriptions and revenue generation for the industry. Despite the busy schedules and competition from the smartphone industry, Indians spent an average of 3.44 hours watching television in 2017.
Who was watching?
There was no shortage of choice for a person of any age when it came to the heterogeneity of programs, but it’s the children who contributed the most with around 20 percent of the total television viewership in 2017. People also seemed to prefer native content over others as evident from the reach of Hindi General Entertainment Channels which stood at 499 million in the year 2017 as opposed to 82 million for the English movie channels.
Will the love last?
The availability of streaming networks like Hotstar and Netflix on mobile screens made it easier to access content remotely and was expected to be strong competition to the television viewership market according to Ericsson ConsumerLab research by the year 2020. Nevertheless, the estimates suggested that the Indian audience was expected to be loyal towards television and its content.
Who was watching?
There was no shortage of choice for a person of any age when it came to the heterogeneity of programs, but it’s the children who contributed the most with around 20 percent of the total television viewership in 2017. People also seemed to prefer native content over others as evident from the reach of Hindi General Entertainment Channels which stood at 499 million in the year 2017 as opposed to 82 million for the English movie channels.
Will the love last?
The availability of streaming networks like Hotstar and Netflix on mobile screens made it easier to access content remotely and was expected to be strong competition to the television viewership market according to Ericsson ConsumerLab research by the year 2020. Nevertheless, the estimates suggested that the Indian audience was expected to be loyal towards television and its content.
