This statistic shows the CTR for online ad videos in selected European countries in 2017. Of European countries, Turkey had the highest click-through rate at 7.36 percent. By comparison, the United Kingdom has a click-through rate of 0.67 percent.
Average click-through-rate (CTR) of online advertising videos in European countries in 2017
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Statistics on
About the industry
10
- Premium Statistic Completion rate of online ad videos in European countries 2017
- Basic Statistic YouTube: global advertising revenues as of Q1 2024
- Premium Statistic Ranking of the best agencies in digital creation in Germany 2022
- Premium Statistic Global YouTube advertising revenues 2017-2023
- Basic Statistic YouTube: share of Google revenues 2017-2023
- Premium Statistic Digital ad spend in Germany 2023, by industry
- Premium Statistic Social media ads CTR worldwide 2022-2023
- Premium Statistic Netflix subscribers who would keep Netflix with ads in the U.S. 2022
- Premium Statistic Digital ad viewability rates in the U.S. 2020-2023, by format
- Premium Statistic Desktop video ad viewability rates worldwide 2022, by country
About the region
10
- Premium Statistic Digital ad spending in Europe 2022, by format
- Premium Statistic Digital advertising spending in Europe 2006-2022
- Premium Statistic Display ad spend in Europe 2013-2022
- Premium Statistic Growth of digital display ad spending in Europe 2012-2022
- Premium Statistic Growth of online classifieds, directories & affiliate ad spend in Europe 2012-2022
- Premium Statistic Growth of search ad spend in Europe 2012-2022
- Premium Statistic Digital ad spend growth in Europe 2022, by player
- Premium Statistic Video share of display ad spend in Europe 2022, by country
- Premium Statistic Largest search ad markets in Europe 2022
- Premium Statistic Online advertising spending in Western Europe 2000-2024
Other regions
9
- Premium Statistic OTT VOD revenue share in Russia 2022, by income model
- Premium Statistic Canada digital video ad spend change 2021-2025
- Premium Statistic U.S. YouTube net advertising revenues 2018-2022
- Premium Statistic Digital programmatic advertising market in Italy 2017-2019
- Premium Statistic Viewer irritation concerning video adverts in Poland in 2019, by medium
- Basic Statistic Leading B2B online ad platforms in the Netherlands 2017-2019
- Premium Statistic Display advertising CTR in select Asia Pacific countries 2013-2014
- Premium Statistic Search ads CTR worldwide 2018-2023
- Premium Statistic Demand for ad blocking software in Africa 2021, by country
Related statistics
10
- Premium Statistic Twitter median CTR worldwide 2017-2020
- Premium Statistic Digital ad spend growth in Ireland 2023, by format
- Premium Statistic Selected data on programmatic advertising in the UK 2023
- Premium Statistic Internet ad spending in Norway 2021-2023
- Premium Statistic Digital publisher advertising revenue growth in the UK 2021-2023
- Premium Statistic Digital publisher revenue growth in the UK 2023, by type
- Premium Statistic Digital publisher revenue in the UK 2019-2023
- Premium Statistic Search engine marketing spending in Peru 2021-2023
- Premium Statistic Leading online video advertisers in Sweden 2022
- Premium Statistic Online display ad spend growth in the UK 2020-2023
Further related statistics
2
Further Content: You might find this interesting as well
Statistics
Videology. (March 12, 2018). Average click-through-rate (CTR) of online advertising videos in European countries in 2017 [Graph]. In Statista. Retrieved June 10, 2024, from https://www.statista.com/statistics/871389/online-videos-average-click-through-rate-european-countries/
Videology. "Average click-through-rate (CTR) of online advertising videos in European countries in 2017." Chart. March 12, 2018. Statista. Accessed June 10, 2024. https://www.statista.com/statistics/871389/online-videos-average-click-through-rate-european-countries/
Videology. (2018). Average click-through-rate (CTR) of online advertising videos in European countries in 2017. Statista. Statista Inc.. Accessed: June 10, 2024. https://www.statista.com/statistics/871389/online-videos-average-click-through-rate-european-countries/
Videology. "Average Click-through-rate (Ctr) of Online Advertising Videos in European Countries in 2017." Statista, Statista Inc., 12 Mar 2018, https://www.statista.com/statistics/871389/online-videos-average-click-through-rate-european-countries/
Videology, Average click-through-rate (CTR) of online advertising videos in European countries in 2017 Statista, https://www.statista.com/statistics/871389/online-videos-average-click-through-rate-european-countries/ (last visited June 10, 2024)
Average click-through-rate (CTR) of online advertising videos in European countries in 2017 [Graph], Videology, March 12, 2018. [Online]. Available: https://www.statista.com/statistics/871389/online-videos-average-click-through-rate-european-countries/