Share of quick service restaurant consumers reached, by media type in the U.S. 2015

Published by Statista Research Department, May 23, 2016
This statistic shows the share of heavy quick service restaurant consumers in the United States reached weekly by media type in 2015. In 2015, 93 percent of quick service restaurant consumers were reached by AM/FM radio.

Share of heavy quick service restaurant consumers reached by media type in the United States in 2015*

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Release date

May 2016

Region

United States

Survey time period

2015

Age group

18 years and older

Supplementary notes

* Heavy QSR consumer is 20 percent of American adults 18+ who have used quick service restaurant 10 times or more in the past 30 days.
Radio/TV: used in the last 7 days.
Internet/video clips/online music service/Internet radio/podcasts: used in past 30 days.

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