Important qualities for consumers when buying sports apparel, shoes, equipment 2018

Published by
Alexander Kunst,
Sep 3, 2019
This statistic shows the product qualities and features which are important to consumers in the United States when purchasing sporting goods such as apparel and footwear as of 2018. As of 2018, 66.2 percent of respondents said that durability was an important product trait when purchasing sporting goods.
The Survey Data Table for the Statista survey on sports brands in the United States 2018 contains the complete tables for the survey including various column headings.

What is important to you when purchasing sporting goods such as sportswear and sports shoes?*

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Source

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Release date

November 2018

Region

United States

Survey time period

August 1 - 2, 2018

Number of respondents

1,037 respondents

Age group

18 to 69 years

Special properties

Respondents who purchase sports goods

Method of interview

Online survey

Supplementary notes

* Multiple answers were possible.

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