Share of radio in total ad spend worldwide 2014-2023

Published by
J. G. Navarro,
Feb 15, 2024
From 2014 to 2023, radio's share in global advertising spending consistently declined, standing at 4.9 percent in the latter year. Magazines' share in the world's ad spend also decreased during that period.

Radio advertising spending as a percentage of total ad spend worldwide from 2014 to 2023

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Release date

February 2024

Region

Worldwide

Survey time period

2014 to 2023

Special properties

at current prices

Supplementary notes

* Forecast.

Figures have been rounded.

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Statistics on " Radio in the U.S. "

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Overview

3

Market leaders

5

Content & reach

7

Consumption

5

Advertising

5

Radio news

5

Digital radio

6

Further related statistics

6

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Advertising worldwideAdvertising in the United StatesAdvertising in CanadaAdvertising in Latin AmericaAdvertising in Europe
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