Frequency of purchasing personal care products online by U.S. consumers 2014

This statistic provides information regarding the frequency of purchasing various personal care products online by U.S. consumers. The survey revealed that 36 percent of the respondents frequently purchase skin care products online.

How often do you purchase various personal care products online?

Characteristic	Frequently	Sometimes	Rarely	Never	Do not use
Skin care	36%	42%	12%	7%	3%
Personal care	30%	38%	15%	8%	9%
Color cosmetics	29%	41%	19%	10%	1%
Fragrances	27%	35%	16%	13%	9%
Hair care	24%	39%	23%	13%	1%
Nail care	24%	32%	19%	14%	11%
Tools	22%	36%	21%	15%	5%

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Release date

January 2015

More information

Region

United States

Survey time period

May 2014

Number of respondents

560 respondents

Special properties

Beauty and personal care online shoppers

Method of interview

Online survey

Supplementary notes

This statistic refers to attributes that are very or somewhat important to online and personal care shoppers. The source does not provide information regarding the age of respondents.
Figures may not add up to 100 percent due to rounding.

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