E-mail marketing performance in the N. American consumer packaged goods sector 2014 | Statista

This timeline presents the e-mail marketing performance metrics for the consumer packaged goods sector in North America from the fourth quarter of 2010 to the second quarter of 2014. In the first quarter of 2011, the open rate for this sector amounted to 16.5 percent. Metrics for other industries can be found here.

E-mail marketing performance metrics in the consumer packaged goods sector in North America from Q4 2010 to Q2 2014

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Release date

July 2014

More information

Region

North America

Survey time period

Q4 2010 to Q2 2014

Supplementary notes

* In Q2 2014, the click-to-open rate was not reported.
The figures other than for Q2 2014 come from previous publications.

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