![Tanushree Basuroy](https://cdn.statcdn.com/static/../CMS/contactperson/ERI2341_1715689877.png)
Digital media spend share India 2023, by industry
In 2023, the FMCG vertical contributed the highest share of digital media spends in India, accounting for 36 percent. The e-commerce industry followed by a significant margin. The digital media industry was valued at over 400 billion Indian rupees that year.