Influence of social media ads in purchases in China 2023, by age group
Rakuten Insight revealed that over half of the respondents aged between 35 and 44 years made purchases after seeing social media ads more than six times in the last 12 months prior to the survey period. Respondents under 25 years old were least influenced by such ads.
Advertisements on social media platforms had a significant impact on purchase decisions in China. A 2023 survey from