Latin America: automotive digital ad spend 2023

In 2023, the automotive industry spent an estimated 236.5 million U.S. dollars on digital advertising in Latin America, down from nearly 240 million dollars a year earlier. Jeep, Chevrolet, and Fiat were among the automotive segment's top digital advertisers in Brazil in 2023.

Automotive industry's digital advertising spending in Latin America from 2019 to 2023 (in million U.S. dollars)

Characteristic	Estimated digital ad spend in million U.S. dollars
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Release date

March 2024

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Region

LAC

Survey time period

2019 to 2023

Special properties

estimates; including display, video, and text formats on open web, social (Facebook, YouTube), and retail media, both on mobile and desktop devices; excluding search; including the subsegments car accessories and maintenance, cars, trucks and buses, dealers, motorcycles, nautical and aeronautical, tires, industrial vehicles, and various

Supplementary notes

Including data from Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, the Dominican Republic, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Uruguay, Venezuela, and Puerto Rico (which was included despite being an unincorporated territory of the United States).

The date of release is the date of access.

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