Main ways to measure influencer campaigns' success globally 2023
According to a global survey carried out in 2023, the main way that marketers and industry professionals measured the success of their influencer campaigns was through views/reach/impressions - more than half of the respondents chose these marketing measurement tools, 54.3 percent of respondents, to be exact. Another 23.5 percent of professionals pointed towards engagement as a way to measure the same leverage.