Evolution of private label according to private label partner companies in Italy 2022

Published by
T. Ozbun,
Apr 14, 2023
In a survey conducted among Italian private label partner companies in 2022, 35.7 percent of the respondents expected private labels to be more focused on premium products in the future. Another 33.9 percent envisioned a greater focus on sustainability, while only 8.9 percent predicted that private labels would prioritize affordability.

How do you envision the private label of tomorrow?

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Release date

January 2023

Region

Italy

Survey time period

2022

Number of respondents

651 respondents

Special properties

private label partner companies

Supplementary notes

The question was originally written by the source as> "Come immagina la Marca del Distributore di domani?"
Multiple answers possible.
No further data was provided by the source regarding the methodology.

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