Product brand endorsement deals among celebrities India 2017-2021
By 2021, the number of celebrity endorsement deals entered into by the leading 20 celebrities in India amounted to 376. This was a recovery from the previous year and reflected the positive growth trajectory that developed since 2017 at a CAGR of 8.4 percent. Celebrity endorsements are a key element of marketing campaigns among brands aiming for mass awareness of their products across India.